Covering the full development cycle including all associated design and development disciplines, amplify supported ZEISS to bring to market their first fully-digital light microscope, the SmartZoom 5.
amplify design signed responsible for the user experience including research, analysis, information architecture, usability, workflow, visual and industrial design. Next to design tasks, amplify contributed to the product concept and the SW architecture. Exceptionally for ZEISS amplify conducted the production development of the user interaction layer as well, shrinking the development to 18 months. For the product, brought to market in May 2014, the forecast following dynamics of order entry was doubled and manufacturing capacities are right now in the process to be increased.