Nokia/HERE explored new innovative concepts with amplify around automated driving. As leading provider of rich and actual map information and supplier of the mobile communication infrastructure, Nokia/HERE wanted to understand potential value adds for clients and consumers.
Automated driving is one of the disruptive trends not only changing mobility, but also services and business models. The concepts discussed cover a wide field of in-car, car2car, intra-cell and cloud communication enabling services for individuals, communities and the public. To visualize and communicate these services, amplify designed and produced 3D modeled animated movies, a technique to prototype concepts in the early stage of development. Nokia/HERE used these movies for internal use, with clients and at trade fairs. The next step is real-life prototyping of outstanding concepts.